Essentials of Health Care Marketing - Książki Medyczne - Najtańsza Księgarnia Medyczna
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Essentials of Health Care Marketing

  • Dostępność: Produkt dostępny
  • Wydawca: Jones & Bartlett Publisher
  • Cena: 430,18 zł
  • Ilość:
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  • Tytuł: Essentials of Health Care Marketing
    Autor: Eric N. Berkowitz, Berkowitz
    Stron: 409
    ISBN: 9780763732684
    Rok: 2003

    In this text your students will receive a complete curriculum of marketing management tools and techniques. Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, Essentials of Health Care Marketing covers market research, strategy, and the strategic marketing process. Each chapter is complete with objectives, study questions, and charts.