Essentials of Health Care Marketing

  • Dostępność: Produkt dostępny
  • Wydawca: Jones & Bartlett Publisher
  • Stara Cena: 236,00 złCena: 219,48 zł
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  • Tytuł: Essentials of Health Care Marketing
    Autor: Eric N. Berkowitz, Berkowitz
    Stron: 409
    ISBN: 9780763732684
    Rok: 2003
    In this text your students will receive a complete curriculum of marketing management tools and techniques. Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, Essentials of Health Care Marketing covers market research, strategy, and the strategic marketing process. Each chapter is complete with objectives, study questions, and charts.