Apples Insights & Mad Inventors - Książki Medyczne - Najtańsza Księgarnia Medyczna

Apples Insights & Mad Inventors

  • Dostępność: Produkt dostępny
  • Wydawca: John Wiley & Sons
  • Stara Cena: 182,28 złCena: 169,53 zł
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  • Tytuł: Apples Insights & Mad Inventors
    Autor: Jeremy J.D. Bullmore, J Bullmore
    Stron: 174
    ISBN: 9780470029152
    Rok: 2006

    Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry's best-known names - Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. With topics ranging from client management and brand management to strategy and product development, and sources of inspiration as diverse as Posh Spice and Benjamin Franklin, this entertaining and enlightening book is essential reading for any communications professional. "Using catchy chapter titles and shrewdly linking them to the subject matter, the author actively ensures an entertaining page-turning experience." (Gulf Business Magazine, October 2006)